"After years of frustration, I've finally discovered how famous software developers make so much money"

Right now, I make 5 times the salary I made as a senior software engineer. Oh, and I work from home--or where ever in the world I want.

I thought that would get your attention.

And now, I'm sure you'll want to know how I am able to do this?

Don't worry, I'll definitely tell you the secret--but first I want to tell you why so many software developers don't get to sit on the beach writing code, relaxing in the sun, like I do.

Someone else just got hired for your dream job...

Most software developers hit an imaginary ceiling on their income and career advancement, because they stay with the pack.

Most developers have the herd mentality--they stick with the herd and value themselves based on where they fit in it. At the front of the herd, you are doing good. At the back of the herd, you are in danger of becoming a hungry lion’s next meal.

Developers at the front make more money and have nicer offices, the ones at the back make less and live in tiny cubicles, but they are all part of the herd. So, even though there is a difference in pay from the junior developer to the senior one, there isn’t much of a difference in pay from one senior developer to another, even if one of the senior developers is more valuable and has more advanced skills.

There are a few developer animals out there who break away from the herd. They don’t waste their time competing for a position within the pack--they just outrun the pack completely.

This is, of course, easier said than done, and I’ll tell you the secret to doing it--but, let’s not get into that just yet.

As software developers, we are acutely aware of our position within the pecking order. We know which developers are higher up than us and which ones are lower. The titles at our jobs help us to know our place.

The rest of the world has no idea about which developers have greater skill and can do a better job, and for the most part, they don’t care—they just see a pack, with some developers at the front and other developers at the back.

When an employer hires you for a job, they just want to know where you are in the pack. Are you at the front? The back? The middle? They pay you accordingly based on your ranking within the pack.

You could be making much more money than you thought possible--with the skills you already have

If you aren't explicitly standing out far beyond the pack, you are going to be grouped right in with the pack and paid accordingly. And once you make it to the front of the pack, you've got nowhere to go in their eyes—you’re already the best.

This glass ceiling isn't there because someone mandated that software developers shall only make so much money and live in 5 by 5 cubicles. The glass ceiling is there, because unless you are doing something extreme enough to differentiate yourself from the pack completely, you are part of the pack and the pack is always going to stick together. The average salary of software developers will be used to determine what developers at the front of the pack will be paid, as well as what the developers at the back of the pack will be paid.

Breaking away from the pack

In this package, I will show you how to break away from the pack which will unleash your earning potential and open up a world of opportunities few developers ever see.

If you want to increase your value as a software developer, your goal should be to break away from the pack. But, how do you do it?

Consider the restaurant business.

There are quite a few cooks in the world. Each restaurant in the world, whether it be a fast food joint or an elegant upscale restaurant, needs a cook.

Cooks run in packs. Some of these cooks work at McDonalds or another fast food restaurant. Some of these cooks work at more reputable places, and we typically call them chefs instead.

You’ll probably find that most high level cooks also cap out around the same level. That is except for a few that end up having their own television shows, writing books and making millions.

If I asked you why you honestly think Gordon Ramsey, or Rachael Ray, or Wolfgang Puck make so much more money than other chefs, what would you say?

You might be first tempted to reply that it is because they are so much better than other chefs, but we both know that isn’t true. Sure, they are probably in the top tiers of skill level, but the real reason these celebrity chefs make so much money is precisely because they are celebrities.

They are primarily being paid for their names. There are hundreds of chefs in the world at a similar skill level, but those hundreds of chefs are relatively unknown. 

The same is true for musicians. There are quite a few musicians who are really good and talented, but only a small number of them break away from the pack to become rock stars. The rest are relegated to the pack.

I’m not saying you need to become a celebrity to break away from the pack and advance your career as a software developer, but what you do need to learn how to do, which most celebrities and famous people already know how to do, is to market yourself.


I didn't think I'd ever be able to get where I am today

For over 10 years, I wasted my time doing the wrong thing.

I thought just improving my skills would be enough, but I was wrong. It wasn't until I started making a real effort to get out there and actually learn how to market those skills that I really started to see my career take off.

If I could do things over again, I would have started with what I am teaching you in this program.


Learning to market yourself could be the most valuable thing you do for your financial future

There hasn't been a guide of any sort to help developers learn to market themselves… until now!

I've put together a complete package on marketing yourself as a software developer. And it is unlike anything you have ever seen.

My Story

I've been a software developer for over 15 years and I’ve made my share of mistakes. I got stuck for a long time at my own personal glass ceiling. I started noticing how developers whose articles I’d read, and who I’d seen speaking at conferences, had figured out a way to break away from the herd.

I talked to many of these ultra-successful developers, (I won’t use the term rock star here, since it is so overused,) and I found out how they were doing it.

I started applying what I was learning and discovering to my own career, and it didn’t take long before I was able to really break through my own glass ceiling and see there actually was no limit to the earning potential of a software developer who knows how to market him or herself.

Since then, I've been hired for dream projects at my own price. I've been on numerous podcasts and publications. I've created a successful and popular blog that gets over 100,000 visits a month, and I've gotten countless other opportunities.

Now, I want to share the secrets of my success--and the success of other software developers like Bob Martin, Jeff Atwood and Jon Skeet--with you.

I want to show you exactly how to market your existing skills and talents in a way that will make you more money and open up a world of opportunities.

I've put together the guidebook that didn't exist. The one that will help you break away from the herd and put your head right through that glass ceiling.

Only it is more than just a simple guidebook. I've put together a complete package which includes:

  • What all famous software developers do to make more money
  • How to get employers and clients to start knocking down your door
  • The one thing you MUST know about creating a personal brand
  • What you can do that is 100x more effective than a traditional resume
  • Why learning this one skill can double your salary
  • How to establish yourself as a rockstar programmer
  • How creating a blog could be the easiest and most profitable thing you ever do for your career
  • 2 Complete video courses with 5 hours of video, 4 books and 8 interviewers with top developers who share some of their secrets for the first time EVER.

"I’ve followed John’s blog for a number of years and during that time I couldn’t help but notice that he was becoming a more well-known name in the software development world.


When I saw that he created a course that would teach software developers how to market themselves, it didn’t take me long to purchase it.


After viewing the videos and reading the materials, everything is presented in a very understandable manner and the interviews with other well-known developers on how they established their brand are extremely informative.


The range of topics presented is very broad, but yet they are all covered thoroughly.  Plus John’s enthusiasm presenting them is contagious!


I’ve started implemented the concepts covered and already feel more confident and in control of growing my career.  I highly recommend this course!

Matthew Soucoup, Code Mill Technologies

This isn't a scam or some marketing mumbo-jumbo, it is real tried and tested career advice from myself--and industry leading software developers like: Bob Martin, Jeff Atwood, and Jon Skeet--who have figured out how to make their names stand out. The fact that you are reading this post proves that what I am offering works.

Why should you listen to me?

I've been working with software developers to help them increase their earning potential and get better jobs for years. During that time, I've had some great accomplishments including:

  • Publishing 55 online training courses for developer for Pluralsight, making me the #1 most published online video author for developer training in the world.
  • Creating a successful blog that attracts over 100,000 visits per month
  • Being a guest on many popular developer podcasts including: Hanselminutes, Dot Net Rocks, Yet Another Podcast with Jesse Liberty, Gone Mobile, The Tablet Show
    • Creating my own weekly podcast, Get Up and CODE
  • Professionally retiring at the age of 33 and now working on my own projects because I want to work on them not because I NEED to.
  • Increasing my consulting rate to $300 per hour and still having to turn clients down

The results I achieved in this short time are not out of your reach either. I could have achieved these results much earlier in my career, if I'd only known how.

I am going to show you how. 

All you have to do is buy this package and you'll have all the information that took me years to learn, right at your fingertips.

Let's get down to the details

I want to make sure you understand exactly how valuable the information in this course is. I didn't realize how important it was to learn to market myself as a software developer and start building my brand until I started to see the amazing benefits I got from doing so.

Which of these things interest you?

  • Learning how to become a well known developer
  • Making more money–a lot more money
  • Having the flexibility to work from home
  • Leaving that soul-sucking job you hate
  • Starting your own software development business without risking everything you have
  • Creating a successful and popular blog
  • Starting your own podcast
  • Being interviewed on popular podcasts
  • Writing magazine articles or books
  • Speaking at conferences and other events
  • Having clients come to you instead of you having to look for them
  • Working from anywhere in the world–this is my favorite
  • Getting a raise
  • Becoming a recognized authority in your area of expertise

If any of those benefits sounded like something you’d like to have, then you are definitely going to want to go through the material in this course. All of those things are not only possible, but easily achieved–if you know how, and you are willing to do what I will show you how to do in this course.



Isn't it about time you made a real investment in your career--one that will increase your earning potential PERMANENTLY?

Of course it is. Even by applying only a fraction of the guidance that I'll give you in this package, you'll easily see over a 100% return on your investment.

How do I know this? Because if you apply what you learn from this course, you'll become a much more valuable software developer and by being a more valuable software developer, you'll be able to demand more pay for what you do.

The next time you go into your bosses office to ask for a raise, you'll have a solid case that backs up your request, because you will no longer be a commodity like most other software developers. Instead, you'll be able to walk in with the confidence that you offer a unique service which no one else can provide. 

The same goes for a job interview or freelancing.

How good will it be to walk into a job interview knowing that the interviewer already knows your name--that the interviewer actually wants to hire YOU specifically. How nice will it be to have clients coming to you, letting you set the hourly rate, instead of you having to go look for them and bidding on their contracts?

What exactly is in the package?

Here's what you'll get when you order today

  • Why Marketing Yourself Is Important eBook. Where I'll reveal to you just how beneficial marketing yourself can be to your career and give you the basic plan we'll be following in this course.
  • Building a Brand video course. A complete training course to show you how to build your personal brand and promote it successfully to increase your earning potential.
  • How to Create a Blog video tutorials. I'll take you step-by-step through the process of creating your own blog and give you my secret formula for making it popular.
  • The Ultimate Developer Guide to Social Networks. No fluff advice on using social networks to reinforce your brand and use them to make an impact.
  • Resume Advice That Will Make or Break You. You really won't want to miss this one. Especially if you are looking for a new job.
  • The Complete Guide to Getting Your Name Out There. Want to get published? Create online videos or tutorial? Good, I'll show you how.
  • Networking Do's and Don'ts for Developers. Here I'll tell you why most developers and other professionals are doing it wrong.
  • 10 Video Interviews With Top Developers who will share with you their secrets to successfully marketing themselves and building their own personal brands. (With more to come!)
  • Bob Martin

    Initiator of the Agile movement and famous software craftsman

  • Jeff Atwood

    Founder of Stack Exchange and popular blogger at CodingHorror.com

  • Jon Skeet

    The "Chuck Norris" of Stack Overflow and Author of C# In Depth

  • Christian Heilmann

    Mozilla developer evangelist and speaker

  • Pinal Dave

    Founder of SQL Authority Blog that has over 1.8 MILLION views per month

  • Derick Bailey

    Author, blogger, speaker and creator of Marionette.js

  • Josh Earl

    Self published author of Sublime Productivity

  • Rob Conery

    Founder of Tekpub, creator of SubSonic, and host of This Developer's Life

  • Miguel Castro

    Independent consultant and well known speaker

  • Dan Wahlin

    Well known consultant, trainer, speaker and author

You can't find a complete package specifically tailored to help you as a software developer boost your career anywhere else.

I’m a developer. A very passionate one. I love programming. It’s my work and hobby and I’ve been coding since I was 14. I know I have potential and I’m sure I can go much further in my career if I take the right steps.


I tried to go own my own, but I always feel that I’m missing something.


I’ve been following John Sonmez for some years through his blog and social networks because he is an experienced developer with great expertise and knowledge in a vast set of topics that I’m interested in. I saw his own brand growing and John becoming more and more relevant, so I decided to give a go to this course.


After some days reading (and watching) his material I can say that it’s the most valuable advice I have received about how to boost my career. It really opened my eyes. Now I know exactly what I was doing wrong. Not only had it helped me to reveal my mistakes down in black and white, but also showed me dos and don’ts and traced a clear roadmap to gain visibility and to improve my value as a professional.


The book, the in-depth guides and the absolutely amazing interviews with some of the best development professionals out there (watch out for Uncle Bob’s) conform a conspicuous source of knowledge that for sure it’s going to give my career a complete turnaround.


In few words, this is a must-have. A unique material, from developer to developer. It’s absolutely worth every penny. Loving it.

Jose Nieto
Jose Nieto @superjmn

As a software developer, my goal is to try and be as close to the best at what I do. I then got to thinking... what is it that encompasses "what I do"? There is no template that will fit every software developer out there, but for me an on-line presence was an important part of this. Unfortunately for me at the time I had to feel my way around this aspect of my professional life. There were no guides or definite 'how to' tutorials marketed specifically to me, a software developer.


I put together a blog, and started writing about what I loved. As with everything in life it is easy to get trapped in a groove. You need a special kind of mindset to recognize the doldrums in your life. To push the boundaries of your comfort zones and recognize all the areas you need to focus on.


John Sonmez has put together an incredible package tailored specifically for software developers called "How To Market Yourself as a Software Developer". I wish I had this when I started out. John takes you through every aspect of getting your name 'out there' and truly marketing yourself on a variety of channels. Going through the material is not as simple as starting at A and working towards Z. The material has so many branches that leads a person to so much more than just the volume of work you are presented with.


If you are serious about marketing yourself as a software developer, you seriously need to consider his program. It has exposed errors in my approach to certain aspects of my on-line life and promotion of my on-line content. It has changed my way of thinking about the importance of networking the right way and getting my name "out there".

Dirk Strauss
Dirk Strauss @dirkstrauss

How much would doubling your current salary be worth to you?

If I were to hold a live training that would cover all of this material--which would take several days--I would charge around $2000 per person.

You might be expect a package like this with 2 complete video courses, 4 books and 7 exclusive interviews to cost $600 or $700.

But, I want to make sure that you can afford this package, because I know it will benefit you and want you to be SURE that you will see a guaranteed return on your investment.

For this reason, I am going to sell you this complete package with all the videos, books and bonus material for just $299.

At this price point, if the material in this course helps you get just a 1% more on your annual raise, or gets you a better job that pays just $1000 more a year, or lands you just one more client, or increases your hourly consulting rate by just $20 an hour, you'll easily earn your money back and much, much more.

That doesn't mean I think you'll achieve those minuscule results with this course. No, I expect you'll do much better than that if you truly apply the advice in this course and start following it. In fact, most developers who apply what they learn in this course can easily increase their earning potential by 10 to 50 percent.

Don't you think if the advice in this course can bump your $80,000 a year salary up by just 10% to $88,000 a year, you owe it to yourself to pay the $299 and give it a try?

And if you are just starting out and have a salary in the range of $50,000 a year, the advice in this course can easily help you get it up by $10,000 or $15,000 and perhaps a lot more if you are willing to implement the advice I give you in this course.

But, the only way you are going to see these benefits, is if you buy the package now--today.

Don't waste another year being paid less than you are worth!


$599

For a limited time:

$299

Get INSTANT access to the full package NOW!


100% Guaranteed - You Risk Nothing!

I am so sure that you will find the content of this package to be an outstanding value, that I am willing to offer you a full money back guarantee. If within the first 30 days of purchase you are not satisfied with the material in the package for any reason, I'll not only refund you your money, I'll also give you 30 minutes of my time to personally help you with your software development career.

I'm willing to offer this kind of guarantee, because I want to see you succeed. I am willing to pick up the phone and work with you personally to make sure you do.

What are you waiting for?

Buy now and take me up on this guaranteed offer!

  • q-iconBut isn't marketing myself... wrong?

    No, but marketing yourself badly is. That is why I want to teach you how to do it the right way. I don't want you to sound like some cheesy blow-hard who only talks about themselves and is always trying to "sell" you something.

    I want to teach you how to be a confident, well known and respected individual of the software development community who knows how to tastefully promote the services you provide and the skills you have.

  • q-iconYeah, but I'm not good enough... I can't be famous

    I'm not saying I am going to make you famous, but you don't need to be famous to make more money and have career opportunities that you wouldn't normally have access to. All you have to do is build a solid personal brand online and reach the audience that cares about what you do.

    And don't worry about not being good enough. I'm not good enough. I'm nowhere near the best programmer in the world. But I bring something unique to the table, and you do too--all of us have some unique thing about us that is as marketable as programming talent. You just have to find what that something is. I can help you do it.

Don't pass up on this opportunity to get ahead

Now is the time to take advantage of this information while it is going to benefit you the most.

You might be thinking that you don't need a new job right now or that you are happy where you are, but do you know what will happen 5 years from now? Can you even accurately predict 5 months into the future?

The strategy I give you in this course, is not one that you can put into place overnight and see results. You are going to need some time to make it work. If you wait until you lose your job or need to start looking for a new job, it may be too late.

If you want to be able to rest easy at night and be sure that your future is secure regardless of what happens at your current company or situation, you have to take action now. Don't get caught by surprise and be left holding the bag.

P.S. I've gotten a lot of advice on this course from experts who've told me consistently two things:

  • Raise the price
  • Only offer it for sale for a limited time

I don't want to do either of these things, because I want as many developers as possible to have access to the crucial information I'm making available in this package.

But, I've made a compromise with them.

I'll do it my way first, and see how it goes, then, I'll try it their way--no discounts, $500 straight up, and only offer it at a certain time of the year.

Make sure you get in while we are doing it "my way!"